“Privacy is no longer a box brands check to hit a compliance requirement. A privacy-first approach to marketing that focuses on your most valuable asset, your customers, and preserving their data dignity, is a true competitive advantage. Trust is the new currency, and if you can operationalize the privacy experience for your consumers whether it is in a 1:1 setting, where they have seen enough value to give you permission to speak to them directly, or in a broader, mass setting, where you are working to earn that right to speak to them 1:1, you will set yourself apart from the competition and create an experience that is both notable and valued.”

- Jessica Simpson