Panels and Videos
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It’s an evolutionary point in time. One where users can steer into the storm and take advantage of the change in tide to reassess and reevaluate their marketing and tech strategies. Early adoption is critical to getting an edge over more conservative competitors. The panel outlines how firms can use this to their advantage.
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Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
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An incredible panel of Advertising and Tech experts speak with us on the expected future of the data industry, knowing that cookies will soon become obsolete, and how companies are preparing for the change.
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The State of Data town hall series brings industry experts together to discuss how data has evolved in recent years, and how changes to privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies have affected online advertising, particularly data collection, addressability, measurement, and optimization.
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In this fifth episode of Future-proofing Digital Advertising, ID5 has invited Jess Simpson, Publicis’ SVP, Global Identity, Data and Tech Consulting to discuss privacy and brands’ engagement with industry developments. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Simpson including:
Are brands ready to engage in an explicit value exchange with consumers?
We are migrating from a ‘simple’ world to a better world that is user-centric, consented, privacy-safe and maybe even scalable. How are brands looking at this transition?
How much do we need to work on simplifying things as an industry, outside of the Walled Gardens, to make sure that we are a sustainable destination for brands’ investments?
Regarding privacy, we are seeing two understandings, where on one hand authentication is associated with consent, and on the other hand, from a GDPR standpoint, it’s all about transparency and consent irrespective of the technical implementation. How are you looking at this?
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Consent management and privacy-enhancing technologies are not new to the advertising ecosystem, but they are becoming business critical technologies that marketers cannot operate without.