Podcasts
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Acxiom’s Jess Simpson joins the podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.
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Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?
Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and the consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game.
If you want to hear about Jess’ predictions for the future of identity and tech, make sure you tune in to Infutor’s latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the data and technology space.
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With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5.
With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition.
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Debbie Reynolds “The Data Diva” talks Data Privacy with industry leaders around the world about issues businesses need to know now.
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Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.
Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the future of identity lies in an “exercise bike and a peas, potato, and meatloaf” approach.
